In an open letter to McDonald?s CEO Jim Skinner that was published in advertisements yesterday in six U.S. newspapers (not including The Washington Post), concerned health-care professionals urged the fast-food company to abandon one of its most enduring symbols and marketing tools, Ronald McDonald.
The gist of the letter, which is the work of the nonprofit watchdog group Corporate Accountability International, is that Ronald is a highly visible element of McDonald?s long-standing campaign to sell unhealthful food to kids. According to the letter, which was signed by more than 550 prominent doctors and health and nutrition organizations, McDonald?s food is full of fat, sodium, sugar and calories and contributes mightily to the epidemic of childhood obesity. The letter appeared ahead of today?s McDonald?s corporate annual meeting.
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Source: http://feeds.washingtonpost.com/click.phdo?i=fbbbb9526074736ee1ae84b16e63a296
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